Mobile firm O2 (Telefonica UK) has today announced a curious new partnership with high street fashion chain NEXT, which will see the operator trial pop-up stores (Shop-in-Shop) in four of NEXT’s superstores across the country (Warrington Gemini, Southampton Hedge End, Swindon Orbital and Nottingham Giltbrook). Apparently each “experimental” store will be approximately 650 sq. ft. […]
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